How To Put Your Town on the Map
How To! with Mike Pesca
Peach Fish Projects
4.3 • 2K Ratings
🗓️ 11 October 2022
⏱️ 32 minutes
🧾️ Download transcript
Summary
If you've ever vacationed on the beaches of Delaware, chances are you drove right by Smyrna. It's a small but charming town that's been bypassed by the main highways. Which is why Mike, a small business owner on the town council, wants to create a spectacular, engaging roadside attraction to tempt tourists into town. The only snag? He doesn't know what to actually build.
On this episode of How To!, we bring on roadside attraction aficionado Erika Nelson. She's the creator of The World's Largest Collection of the World's Smallest Versions of the World's Largest Things. She's also an artist who helps towns like Smyrna develop their own car-stopping attractions. She decodes the magic of the most wondrous roadside attractions and explains why hosting a Guinness world record-holding object is not the only key to success. You also have to tell a good story.
If you liked this episode, check out: "How To Convince People to Give You Money."
Do you have a question without an answer? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001 and we might have you on the show.
Transcript
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| 0:00.0 | Hi everyone, I'm Susie Weiss, and I've noticed there's just simply not enough podcasts in the world. So I'm launching my own. Let's go. Let's go, baby. Second Thought is a weekly show about pop culture. The stuff everyone's been binging, arguing about, obsessing over. Here's the thing about heated rivalry. I mean, even the most devoted swifties, I think we can agree, not our best work. We'll be hosting thoughtful conversations with culture's most important figures. Talk about genius. |
| 0:22.6 | Talk about generational talent. |
| 0:23.7 | Coming to headphones near you |
| 0:24.8 | on April 17th with a first guest you won't want to miss. Available wherever you get your podcasts. |
| 0:30.2 | What's one attraction you think everyone should see at least once in their life? |
| 0:35.7 | Oh, hands down, the world's largest ball of twine. |
| 0:38.5 | I mean, that is a cultural icon. |
| 0:41.6 | Yeah, and you have to listen to the song over and over and over again |
| 0:44.8 | while you're driving there to annoy your children. |
| 0:49.1 | That's part of it. |
| 0:50.7 | We want to see the biggest part of twine in Minnesota. They paint the... You're listening to how to |
| 1:03.4 | I'm Amanda Ripley. |
| 1:06.5 | That was Weird Al Yankovic, singing about one of our country's most famous roadside attractions. |
| 1:12.5 | Now, why are we playing this song? |
| 1:15.4 | Well, the other day, a listener called into the how-to hotline with an unusual request. |
| 1:20.8 | How can our town, he wanted to know, build a truly awesome roadside attraction? |
| 1:25.7 | One that delights and inspires. One that rivals the largest ball of twine in America. |
| 1:33.6 | Our list serves from a little town in Delaware called Smyrna, a place you've probably never heard of, which is part of the problem. |
| 1:41.8 | Smyrna is a small town. We're about 13,000 people, a very agriculturally focused area of our state, |
| 1:49.4 | but it still has this wonderful little small town charm. |
| 1:52.7 | That's Mike. He wears many hats in Smyrna. |
| 1:55.1 | In addition to running a fleet of taco trucks, he owns a craft distillery in an old renovated movie house. |
... |
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