How to Put On A Simple Brand Building Event | Ep. #848

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 November 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Put On A Simple Brand Building Event [00:35] Last year, we had a Q&A event in LA. [01:15] We spent $3000 and made $2500, so we only lost $500. [01:30] Start small and be ok with losing money. [01:40] It’s important to have the right audience in attendance, [02:25] Having the right people will give you a greater ROI. [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc. [03:50] Most companies generate some amount of business from networking. [04:30] If it’s not high-ticket, you will lose money. [05:12] If you are small, start small and have just one audience draw speaking at your event. [05:53] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eridsu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to put on a simple brand-building event.
1:01.0	So let me give you an example of a brand building event that we did
1:03.7	last year. So this is Neil and I. We did it in downtown Los Angeles and it was very simple. We basically
1:09.7	we did a Q&A event and it was about a hundred or a hundred twenty five people or so we had food for everyone but it was good because we do we do this
1:18.0	podcast all the time we create a ton of content beyond just doing this podcast and the next step is to create these in-person
1:24.8	relationships how do you you've created this community you've given back to people
1:29.0	people have gotten value from it how do you take it to the next level so the the next level for us would be always like, you know, just getting in front of people
1:35.3	and getting to meet these persons in the flesh, right?
	...

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