Boom! Shake the room Fire Nation! JLD here and welcome episode 1532 of EO Fire! Right

shout out today's most successful entrepreneur, Seven Days a Week! And I am dropping value

bombs on Snapchat and Instagram Fire Nation at Johnny Dumas. Go find me, follow me,

and now let's shout out today's featured guest, Shema Heider. Shema, are you prepared

to ignite? I am prepared to ignite. Yes, Shema is the founder and CEO of the award-winning

agency, The Marketing Zen Group, an integrated web marketing and digital PR firm. She's also

a highly acclaimed international keynote speaker and a regular media correspondent and

the best-selling author of The Zen of Social Media Marketing and Momentum. How to propel

your marketing and transform your brand in the digital age. Shema, take a minute, fill

in some gaps from that intro and give us a little glimpse of your personal life.

It's very tied into the professional life. I live in breed social media. I think it's

exciting age that we live in of communication and to my company Marketing Zen, we get to

work with international clients from Lithuania to Hong Kong across different industries from

mobile apps to healthcare. So there's always something new and exciting in my world.

Loving that. And if you break down what your area of expertise is and just a few sentences,

what would that be? Social media marketing, digital PR, influencer marketing, essentially

marketing in the digital age about sums it up.

So let's break this down a little bit further though. So we're entrepreneurs. We're small

business owners. We're side-prenuers. What's something we don't know in your area of expertise

that we should? You know, I think one thing that people don't understand is the power of

influencer marketing and how great it is to be able to leverage someone or partner with

someone who already reaches the community that you want to influence or you want as a customer

...