How to Promote Your Blog Post on a Tight Budget | Ep. #38

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 September 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Time Stamped Show Notes: 00:24 – How to promote a blog post 00:43 – In the beginning, 80% of your time should be spent on promotion. 01:00 – Find people who have already shared content 01:15 – Use Buzzsumo and Twitter 01:50 – Think about how you can stand out. 02:10 – Link out to influencers within the blog post. 02:55 – Link out ten times for every 1000 words. 03:10 – Linking to companies. 03:28 – Paid social ads. 03:40 – A huge chunk of funds go to promotion. 04:14 – Drive people to your site using Facebook. 04:29 – Also use Google. 04:40 – Figure out how to write amazing headlines 05:00 – Copyblogger Headline Formulas 05:30 – Headlines make a huge difference! 05:45 – Portent Headline Generator 06:05 – Build up a group of people that will help promote your content. 06:35 – It will give you the initial boost with your posts. 07:15 – Meeting people at conferences and build relationships. 07:40 – One guy who had a smart strategy reaching out to Eric and Neil. 08:10 – Take a look at Gmail advertising. 08:35 – A lot of targeting options. 08:58 – Two Facebook strategies 09:08 – Boosting posts 09:23 – Buying page likes 09:55 – Not all of your posts will be a hit. 10:23 – Be creative and listen to digital marketers about how to boost posts. 11:00 – That’s the end of today’s episode! 3 Key Points: Don’t make crappy infographics. Contact people who shared the original source of your graphic, and invite them to share your design. If you use infographics effectively, your site’s rankings will skyrocket. Resources Mentioned: Buzzsumo and Twitter – How to find people who have shared certain content Facebook and Google – Create paid social ads Copyblogger Headline Formulas – Create effective headlines Portent Headline Generator – Generate intriguing headlines on any topic Gmail advertising – Create extremely targeted ads Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right everybody it, it's time for another episode of marketing school.
0:55.8	I'm your host, Eric Sue.
0:57.2	And I'm Neil Patel.
0:58.3	And today we're going to be talking about how to promote a blog post.
1:01.4	So because a lot of people talk about content marketing
1:04.4	oftentimes people feel that if they build it people will come just like when
1:07.9	developers build a great product they think people will come. But like our
1:12.0	friend Derek Halperin has said, if you're starting out
1:15.2	80% of the time, your time should be spent on promotion. 20% of your time should be spent
1:20.1	on the content. So we're going to talk about how to promote a blog post. So I guess I can kick things off.
1:25.2	Initially, I mean, when you're starting from scratch, you don't have much of a base to go with. I mean, you know, one thing we've suggested in the past,
1:32.0	that should always be part of the
	...

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