How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 September 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site. Time Stamped Show Notes: 00:24 – What goes into creating a viral infographic 00:40 – Links effect Google rankings 00:53 – Take complex info and make it visual, and people will link to it. 01:15 – Your rankings will skyrocket 01:30 – For Neil, backlinks and traffic have come mostly from infographics. 02:00 – There are a lot of crappy infographics. 02:10 – Start at Visual.ly to see examples of good infographics. 02:40 – Pull out elements that work in those designs. 02:50 – Dribbble is another resource to contact designers. 03:17 – The first step is to get good data. 03:28 – Get a researcher off of Upwork to collect and outlined data. 03:45 – Don’t have more than six main points. 04:05 – Flow these points into a story. 04:25 – Publish the blog and get an embed code generator so that people can share your graphic. 05:00 – You need to go to Buzzsumo to find a good topic. 05:25 – Upwork is a great way to keep your costs low. 06:08 – Their friend uses 99designs for his infographics. 06:30 – How did your infographic go viral? 06:45 – Find data from other sources. 07:00 – See who shared that original data on Ahrefs. 07:20 – Email those people to ask them to share your infographic. 07:52 – Reach out to people that linked to the original article. 08:40 – Think about repurposing your infographics 09:00 – It makes it worth the time and money. 09:38 – That’s the end of today’s episode! 3 Key Points: Don’t make crappy infographics. Contact people who shared the original source of your graphic, and invite them to share your design. If you use infographics effectively, your site’s rankings will skyrocket. Resources Mentioned: Visual.ly and Dribbble – See examples of good design Upwork – Hire researchers and designers Buzzsumo – Find a good topic for your infographic 99designs – Another tool to hire designers and get inspiration Ahrefs – See who’s sharing certain articles and posts Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Time for another episode of a marketing school.
0:54.8	I'm your host Eric Sue.
0:56.4	And I'm Neil Matal.
0:57.3	And today we're going to be talking about what goes into creating a viral infographics.
1:01.5	So Neil has a lot of experience in the infographics
1:04.3	space or arena, I should call it.
1:06.0	So Neil, why in the world should people
1:08.1	start creating a great infographics?
1:09.7	What does that done for your companies?
1:11.2	Sure, as you guys know, links are one of the main factors that affects Google rankings.
1:16.2	All right?
	...

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