Well, most experts, we actually forget the granular small pieces of what the like

beginners are to our topic.

And we have a hard time meeting them where they are and talking about the things that are

actually relevant said another way, the pressing issues they're faced with.

This is where a lot of objections come in when people are like,

I'm not ready for your stuff, because we're not even aware of those things anymore. So how we

communicate, whether we're talking about more advanced level strategies or really simple things,

we have a hard time explaining what we do in a way that others resonate with.

Hello again. And if you're just hearing my voice for the first time, my name is Quayjo,

and I've coached with Rick inside of his accelerator for a number of years. While he's on

his sabbatical, I'll be filling in for him on some podcast episodes, and this episode is powerful.

I interview Heather Sager.

She's a speaking and sales coach and the creator of the podcast, Hint of Hustle, which is a top 2% rated Apple podcast.

She's spoken on more than a thousand stages all over the world, and she's

works with the likes of, you will know some of these folks, Tarzan K, Chris Jones, and Zafira Rajan.

Now, her jam is helping online business owners confidently talk about their expertise in a way that attracts

clients without second guessing what they say and sounding like everyone else online

or getting weird when they sell.

You are going to want to listen to the whole episode.

In fact, I guarantee that you will listen to this a second time.

It is that good.

She coaches me through this very powerful and simple-to-do framework,

...