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The Playbook With David Meltzer

How to Pitch Your Idea | Road to Revenue #65

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 22 June 2021

⏱️ 60 minutes

🧾️ Download transcript

Summary

THE 6 STEPS YOU NEED TO GAIN CREDIBILITY: 1. Credibility: Showcase credibility through your team, advisors, and patents. Illuminate your early mistakes and communicate how they have attributed to your situational knowledge to navigate those same scenarios in the future. 2. Emotional Attachment: Understand the emotional attachment your consumers have to your product/service and how to leverage it. 3. Reasons to Invest: Evaluate the reasons people buy, not the perceived reasons you think they buy. A giant potential market means nothing without market share. 4. Impacts: Communicate to your prospects the impact your business will have. 5. Capabilities: Explain the capabilities you have and need. 6. Quantitative Ask with 100/20 Rule: You can’t get an investment unless you ask. Be clear about what you want, how you will use it, and what investors will get in return. Lastly, Make your business a profit-center for others by being able to ask and answer the following question: “Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?” If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd Watch 2 Minute Drill on Amazon Prime Video: https://www.amazon.com/gp/video/detail/B097CJ4RXH/ref=atv_dp_share_cu_r Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, everyone. It's Monday. So we've got another episode of the Road to Revenue series.

0:05.2

In honor of season two's premiere of Two Minute Drill, this week's topic is all about

0:10.4

making the perfect pitch. And we're going to talk about the five components to a perfect pitch.

0:16.5

Tweet me at David Meltzer, your favorite takeaway from today's episode. And check the show notes

0:21.8

to see how you can text or email me at any time. Don't forget to watch Two Minute Drill on Fridays

0:27.6

at 830 Pacific Time on Bloomberg TV or stream it at any time on Amazon Prime Video.

0:34.8

Welcome everybody. It is the Two Minute Drill training. That's right. The perfect pitch training.

0:39.8

Welcome, welcome, welcome. We do this every Friday for over 20 years, free training. We will have

0:44.8

Q&A after the first 30 minutes or so of training the perfect pitch. If you have not checked out

0:53.2

Two Minute Drill at launch today on Amazon Prime Video and tonight on Bloomberg Television.

0:59.6

So check it out. You'll love it. You will learn more about the perfect pitch. If you want the

1:03.9

perfect pitch document, it's free with my book, ebook, audio book, I'll sign a book,

1:10.2

set a tune, ship it. Perfect pitch document. David at demeltzer.com. So we have two asks for

1:17.9

everyone today. That is to watch Two Minute Drill learn and love it. And then to the perfect pitch

1:24.0

doc with my book, David at demeltzer.com. Well, let's talk about the perfect pitch.

1:32.2

I take my pitching seriously in the respect that I think it goes beyond understanding

1:39.1

what to have in a pitch. It's why are we pitching? And there's three reasons to pitch.

1:46.1

The first reason is to stimulate interest. The second is to transition that interest.

1:52.5

And the third is to share a vision. Whether it's broccoli to billions that you're pitching,

1:58.7

it doesn't matter. You need to stimulate the interest. And so I think it's really important to

2:03.8

understand we have to learn. Be more interested than interesting. What people are listening for?

2:10.8

Not what we want to pitch, but what are people listening for? And in that aspect, I think a lot of

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