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Build with Leila Hormozi

How to Overcome the Fear of Creating Content (on Think Media Podcast) - Nov ‘22 | Ep 105

Build with Leila Hormozi

Leila Hormozi

Education, Entrepreneurship, Management, How To, Business

5867 Ratings

🗓️ 11 January 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

“I really just believe that nothing has more meaning than what you give to it.” Today, join Leila (@LeilaHormozi) as she guests on the Think Media Podcast (with host Heather Torres) to talk about transitioning into content creation and her strategies for running her business alongside creating content. She highlights the significance of being true to yourself and your values, regardless of people's opinions or negative comments. Leila also discusses the relevance of documenting and sharing lessons learned from business meetings and experiences to provide valuable content.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Follow Think Media Podcast on:

Spotify | Apple

➤ Check out episode on YouTube!

Connect with Heather Torres on:

Instagram | X / Twitter | YouTube

Timestamps:

(1:00) - Overcoming procrastination and fear

(3:07) - Importance of authenticity in creation

(4:33) - Balancing business priorities with creation

(5:51) - Identifying your target audience

(12:04) - Dealing with negative feedback

(17:15) - Evolution of content creation: behind the scenes

Follow Leila Hormozi’s Socials:

LinkedIn | Instagram | YouTube | TwitterAcquisition 

Transcript

Click on a timestamp to play from that location

0:00.0

I want to get this content out there because I want to help people.

0:03.0

I genuinely do.

0:04.0

I'm like, this needs to be hurt.

0:05.4

But I'm like, listen, the delivery is going to be rough.

0:07.6

Every time something comes up of like, oh, you don't look good today.

0:10.2

Oh, this is off.

0:11.2

Oh, the lighting.

0:12.0

I just tell myself, like, oh, your brain is trying to keep you safe because it doesn't like making content because it's uncomfortable. So just like, shut up and just go do it anyways, right?

0:27.7

How do you create an unshakable business?

0:30.8

I cross $100 million in net worth by the age of 28.

0:33.9

Now I'm growing Acquisition.com into a billion dollar portfolio.

0:37.4

In this podcast, I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same. Buckle up and let's build.

0:46.5

So Layla, you are an extraordinary entrepreneur. You are someone who has 10x businesses. You're

0:52.8

making a huge impact and wave in the entrepreneur community. And now you are now Layla, the content creator. How do you feel about that? I don't identify as a content creator, but I am happy to help in any way because I think making content was something I procrastinated for a very long time because it was never necessary for any of my

1:11.0

businesses. So it had to come out of a desire to do it rather than a fear of anything because

1:16.0

there was really no fear because my business is all in the past made money without making

1:19.7

content. So it is new for me. And I've only been doing it now, I think, for 13 months.

1:25.3

Yeah. So 13 months. And you really skyrocketed. I mean, you and your

1:29.6

husband Alex are really kind of like the newest like gurus on entrepreneurship basically because

1:35.8

you're just teaching what you know, right? And I think that is one thing I really want to touch on

1:39.4

when we're going through this. But in 13 months, how did you have to go about finding your voice

1:44.0

on YouTube, on TikTok, on all the platforms that you're on? But months, how did you have to go about finding your voice on YouTube, on TikTok,

...

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