This is the Playbook.

This Dave Boucher with Entrepreneurs the Playbook.

Here at Web Summit in Lisbon, Portugal,

and I have another superhuman with me.

In fact, he's the founder and CEO of Superhuman.

Raul Bora, thanks for joining me here on the Playbook.

Absolutely, thank you for having me.

Amazing.

All right, so I love Superhumans, but you and I share a passion.

Now, you've raised tons of money off of this passion,

but I believe still that email is the top of my funnel.

Emails the most important way to communicate

for the long-term in business.

It gathers the most data and information

to give you the best depiction on how we're connected.

And I think everyone should use emails

their top of funnel.

But a lot of people don't like it because it's slow.

And it takes them a long time to figure out

what's relevant and what's not, how to file,

how to utilize, reply, et cetera.

And yet, they're missing out.

...