In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company [00:52] Allbirds shoes have raised over $27 Million in funding. [01:18] Nike and Adidas are shaking in their boots over this company. [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing. [01:56] The reason Allbirds is succeeding, is because they built up a great fan community. [02:20] Your first 1000 fans are the most important. [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth. [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand. [03:50] Allbirds started by running a bunch of Facebook ads. [04:00] Eric would crank away at podcasts, while Neil would target influencers. [04:30] Neil would also guest post and focus on content marketing. [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved. [05:23] Eric is an investor in Unity Influence, which connects people with influencers. [06:00] That’s all for today! [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.