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Dear FoundHer...Real Founder Stories for Women Small Business Owners

How to Navigate Your Company's Sale and Exit with Carrie Kerpen, Founder of The Whisper Group

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.91.1K Ratings

🗓️ 3 September 2024

⏱️ 51 minutes

🧾️ Download transcript

Summary

“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.


Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business’s value during negotiations? The Whisper Way provides the tools and strategies to achieve this.


The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.


As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.


Quotes

  • “Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that’s what I hope we can provide for other female founders. People can tell you, ‘Slow down. It’s okay. It’s going to get done.’ If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen) 
  • “The thing I wish most female founders knew is that the more money you’re able to figure out how to pull out, the more you’ll be worth at exit.” (20:56 | Carrie Kerpen) 
  • “It’s really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen) 
  • “Ideas are great, but executing on that idea is really important, and there’s no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen) 


Connect with Carrie Kerpen:

http://www.instagram.com/carriekerpen


Report on female founded exits: closetheexitgap.com 


Join Lindsay's group mentorship, Marketing Made Simple for Small Business:

https://www.lindsaypinchuk.com/mmsfall2024


Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays


Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk



Podcast production and show notes provided by HiveCast.fm



Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Hi, guys, it's me, Lindsay Pinchuk, host of Dear Fountain.

0:04.8

And in a minute, we're going to talk all about a topic that should be on every founder's

0:09.0

radar, your exit.

0:10.9

However, as you'll soon hear me and today's guest, Carrie Kirpun, discuss, the exit is one

0:16.4

thing, but getting started is another.

0:19.0

And both of us recently started new businesses all over again,

0:22.8

going back to being scrappy and doing everything all on our own. That's why I created my group

0:28.7

mentorship, marketing made simple for small business. This is the business mentorship that's helped

0:33.5

over a hundred busy entrepreneurs just like you take control of their marketing without adding

0:39.2

more to their plate. Marketing made simple for small business is the group mentorship that

0:43.5

helps you go from feeling lost and overwhelmed with marketing to confidently growing your business

0:48.4

with simple effective strategies. Together, we'll have group calls each week where you'll learn how to build the

0:55.3

foundation of your marketing strategy so that it actually works for your small business.

1:00.2

You'll also have access to all of my digital resources and e-books, the ability to ask me

1:06.2

questions, and you'll get to meet and lean on all of the members of your cohort and the marketing

1:12.3

made simple community who are also female business owners just like you.

1:17.5

So are you ready to simplify so that you can focus on your actual business?

1:23.0

Let's take the stress out of growing your business with simple marketing strategies that

1:26.9

fit your goals

1:27.7

and your life. The doors are now open for the final group that will be enrolling in 2024.

1:34.3

So click the link in the show notes to learn more. And if you have any questions, you can always

1:38.6

reach out and email me at Lindsay at Lindsaypinchuck.com or shoot me a DM at Lindsay Pinchuck. And now on to today's

...

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