Welcome to Darin Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Darin Hardy.

I was reading an article recently from Peter Corning, PhD, and former professor at Stanford

University titled The Value of Trust.

He outlines how our entire economy, free enterprise system, is built on the value of trust.

He says, in fact, that smoothly operating markets depend on trust.

We can understand our complex modern economy as simply a vast network of cooperation and

mutually beneficial exchanges of goods and services between people who trust each other.

And trust is the lubricant that makes it all work.

While economists will measure the outcome of the economy in dollars and cents, it is

trust or distrust that will greatly influence that outcome.

In my opinion, and experience, the fastest way to gain somebody's trust is through a bridge

of somebody who already trusts you.

This is what is called trust transference.

I'll give you a, for instance, an author named David sent me his book asking for an endorsement,

but I didn't know David, so I ignored him.

David later approached me at an event that I was keynote speaking at and gave me his book

again.

Then he later sent me his book again several times.

He emailed my office, emailed my assistant, and he found a way to email me directly, but

it all got lost in the noise of everyday solicitations.

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