What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman, co-founder and executive chairman of Morning Brew.

Today we are talking about maximizing your equity as a startup founder.

Start-up equity can be confusing and daunting,

but it literally could be the difference

of millions of dollars in your pocket

or the government's pocket.

You're not taught any of these topics in school and typically what happens as a founder is you get close to selling your business or having some liquidity event and then you need to do an all-out sprint to try and retroactively fix stuff so then you can maximize the value of your

shares.

But that is stupid.

There are tried and true ways to structure startup equity, and there are a handful of people that know exactly

how to do it exceptionally well. I invited one of those people onto the podcast to give

you every tactic related to protecting the value of your equity.

My buddy Anker Nogpahl is the founder and CEO of Carrie, a business that helps business

owners build wealth in a number of ways, most notably with their solo 401k product.

Prior to Carrie, Anker was the founder and CEO of Teachable,

a teaching platform for creators which sold to Brazilian education company Hotmart for $250 million.

On this episode, Anker talks about everything from the power of QSBS, a tax exemption that

gives business owners $10 dollars of tax-free gains

to charitable remainder trusts and the impact that co-founders have on the value of your equity.

Let's hop into it. Today's episode of Founders Journal is sponsored by Brex.

Brex is a financial stack created for founders by founders that helps startups

optimize their finances at every stage of growth.

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