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There are ways to build wealth, to be successful in whatever that means to you in ways where you're not sacrificing

your values and you're still able to focus on the impact that you provide to the communities

that you're a part of. One of the things that it's always important to me when I'm doing branding

and I'm talking to marketing, it's not what are your core values? How do your core values look in

action? A core value in community. What caro is that? Oh, I value diversity. Do you value diverse

backgrounds? Do you value racial diversity? Do you want to make sure that diverse voices are always

being heard? Turning your core values into action really gives you guiding principles

for your business. And all these shortcut driven marketing wool tactics about building wealth

in our business, number one, they are short term. And secondly, they're not giving you the tools

to build a thriving business. Yeah, absolutely. I think having a business that

you can be proud of definitely requires a level of integrity that you have to continuously

come back to because I think there's so many things that will tempt you out here in the world

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