How to Market to the Wealthy | Ep. #569

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 February 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market to the Wealthy [00:35] Any kind of podcast can be marketing to the wealthy. [00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general. [01:06] You can either create your own podcast or advertise during one. [01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash. [01:40] Tell them they can keep the money even if they don’t give you the five minutes. [02:18] Eric looked into attended/speaking at TED or Summit. [02:30] Some of the highest quality of people are at these large conferences. [02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences. [03:42] Try to get published on TechCrunch, Mashable, etc. [04:00] Networking is helpful and important. [04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy. [04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up. [05:04] Join business organizations. [05:11] To be in EO, you have to make at least $1 million per year. [05:15] You can join EO Accelerator with under $1 million per year, as this is for younger people or startup businesses. [05:41] Without EO, Eric wouldn't have been able to save his business. [05:56] Eric has DM’d billionaires on Instagram and has made successful connections that way. [06:15] That’s all for today! [05:17] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about how to market to the wealthy.
1:01.0	So guess what? This podcast that we're doing right now, any kind of
1:04.8	podcast, we are marketing to the wealthy. So to kick things off, I mean some
1:09.6	statistics, at least 15% of people that listen to a podcast they make over six figures a year and they listen for how many hours Neil I think it's like four or five four or five hours that's crazy? Like you're listening to just these people
1:23.7	talking, you're building a relationship with them, really affluent people are
1:26.8	listening to podcasts, that's one way to just get in front of them. Yeah, and it's an
1:32.4	amazing strategy.
1:33.7	It works so you can either create your own podcast, you can do advertising on a podcast, either
1:39.6	one ends up helping you reach that audience.
1:42.2	Another share you that's interesting,
	...

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