Boom! Shake the room fire nation! JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like I Digress.

Today we'll be breaking down how to manage through a crisis to drop these value bombs. I brought Joe Maranucci into EO Fire Studios, Joe as a co-founder and CEO of award-winning digital performance advertising company Digital Media Solutions Inc.

which is a leading provider of technology enabled data-driven digital performance advertising solutions.

In today's Fire Nation we'll talk about Joe's journey to digital media solutions. We'll talk about leading from the front.

We'll talk about mantras, people, process and technologies. And how to not just survive but to thrive when things get tough.

And so much more when we get back from thinking our sponsors.

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Joe say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

Morning, John. Really excited to be on with Fire Nation today. And that's a great opening question. I love it.

I'm something I believe in about becoming successful that most people disagree with.

I'm going to go with vulnerability and authenticity being the key to connecting with others because connecting with others creates mutual respect.

What gets people to go the extra mile and a lot of times people are not okay with and are scared to become vulnerable and authentic with those around them because they think it's a sign of weakness when it's actually a sign of strength.

No one wants a pale week imitation of somebody else Fire Nation. They want the real authentic genuine vulnerable sometimes version of you.

Joe, we have a lot to get to in the present moment. What you've done over the past couple of years specifically, but real quick let's be concise here.

But let's talk about your entrepreneurial journey that brought you to digital media solutions.

Melissa and I who was in our corporate marketing department. We're talking about some stuff last week because we had done a piece for another publication.

She asked me where my entrepreneurial journey started and we collectively tracked it back to my paper route that I had when I was 12 years old.

So fast forward, you know, 35 years and here I sit as the CEO of digital media solutions, which is a New York Stock Exchange public which created company.

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