5 • 831 Ratings
🗓️ 12 September 2022
⏱️ 9 minutes
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0:00.0 | All right, Gino, you hear these guys out there saying cash is trash. |
0:03.8 | Is that the case? |
0:05.3 | Jake, cash is king, my friend. |
0:09.1 | All right, more to come. |
0:39.5 | Yeah. February, Jake and Gino here, and today we are discussing how to manage the cash. |
0:45.9 | Gang, we started out in 2011. We didn't have a blueprint for managing the cash. But at that time, |
0:52.6 | the cash was all that mattered. We either had the cash or we didn't. And we really didn't care much about our software accounting or our accrual |
0:56.0 | numbers. Again, the cash was there or it wasn't. So we built our businesses around managing the |
1:03.9 | cash, not the accrual accounting or the property management software. And we're very pleased we |
1:09.3 | started out this way. Our biggest KPI, |
1:11.8 | our biggest key performance indicator is PPU. What does that stand for? Profit per unit. |
1:18.6 | This is simply calculated by dividing the monthly profit by the number of units and the |
1:24.6 | properties. Let me give you an example. Your property had a monthly cash draw, monthly profit of 20,000, and has 100 units. |
1:34.1 | Your PPU in this example would be $200 profit per unit for that month. |
1:42.3 | Gang, it's a cash business, all right? |
1:45.4 | I'm just kidding. |
1:46.3 | But ultimately, we got the G daddy here. |
1:48.3 | He's going to take a deeper dive into how we manage the cash and why it's so important. |
1:54.5 | So Gino, Cashmaster, enlighten us here. |
1:57.0 | Before I do that, I want to take everyone, especially you down memory lane. And we're talking |
2:02.3 | when I'm at the restaurant, you know, picture and imagine, 1995, 2000, 2005. I live in the cash |
2:09.0 | world. And cash is very hard to deal with because it's something where if you're not diligent and |
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