4.9 • 960 Ratings
🗓️ 21 May 2024
⏱️ 9 minutes
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0:00.0 | Welcome to 10 minute Bible Talks. |
0:05.0 | Where we connect the Bible to your life and the time it takes to get to work. |
0:11.0 | I'm Tanya Wilmouth. |
0:16.0 | Have you ever gotten yourself into trouble? And in the moment where you could turn around and get out, |
0:19.0 | you just dig a deeper hole instead. |
0:22.0 | In the PR world, they call this bread and butter, crisis |
0:26.3 | management. It's when companies and organizations need outside communication help |
0:31.2 | because their own people keep making the whole deeper. |
0:35.0 | Take for example, the BP crisis, now known as the largest oil spill in history. |
0:40.9 | While they were drilling on a platform in Deepwater Horizon in the Gulf of Mexico on |
0:45.0 | April 20th 2010, 11 people were killed in the initial explosion. Then the rig |
0:51.5 | sank and over the next month |
0:53.7 | 134 million gallons of oil spilled into the Gulf. |
0:58.2 | But at the beginning Tony Hayward was the chief executive for BP. |
1:03.7 | And it took almost a year to dig the company out of the PR hole |
1:08.8 | that he created with some of his comments following the disaster. |
1:12.4 | He said things like, I think the environmental impact of this disaster is likely to have been very modest on May 18th. |
1:22.1 | And he also said, we're very sorry for the massive disruption |
1:26.6 | it's caused their lives. There's no one who wants this over more than I do. |
1:30.8 | I would like my life back on May 31st. On June 18th, the BP Chairman fired |
1:38.3 | Hayward saying, it is clear Tony has made remarks that have upset people. This is when they turned to Edelman, an |
1:46.2 | outside PR firm to help them with their public relations side of the crisis, and launched a new |
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