I'm Adam Manus, and I'm Peter Martin, and you're listening to the You'll Hear It podcast.

Today we're going to tell you how to make your regular or steady gigs addictive to the audience.

All right. So what you got to do, see, is you got to give them one for free.

And you come back and you charge him about 10 bucks per pop after that. That's right. Oh, wait, are we talking about, oh, you said gigs. Okay, sorry. Not drugs. Confused. Old industry I was in for a while. Yeah. Now, Adam, you actually have a steady gig that has been going, a regular gig that's been going going on now for at least a weekly gig that's been going on for at least a year.

And I don't presently have that.

So maybe you should speak first on this.

And then I'll try to remember how to do it from my earlier years.

Yeah, that's right.

So I've built up this weekly gig on Thursdays here in St. Louis.

And it's a cool gig.

Like we have a regular crowd that comes and packs the place

and there's, you know, we see the same faces week to week

and always we're trying to make new fans out of people

who might be there.

And there's some things that I've done consciously

to try to like build this audience.

And one of the first things that I thought of was to repeat hit tunes.

In other words, if I play something one week and I notice that the audience is really into it,

I'm going to make a note of that and I'm going to drill that home the next week.

I mean, this is nothing new under the sun, right?

This is what Hollywood does with every single comic book sequel under the sun or whatever.

If it works, keep throwing out of them.

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