How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 November 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) [00:17] Lesson 1: Showcase all podcast episodes in the feed for more traffic [01:08] Lesson 2: Retention is important for better views [02:26] Longer episodes with higher retention perform better [03:18] Plan to record more in-person episodes for higher quality [04:28] Lesson 3: Use popular keywords in podcast titles for more views [04:57] Lesson 4: Trade impressions with other podcasts for promotion [06:15] Quality of niche and ideas matter for podcast success [06:53] Using hooks and playing the YouTube game for discoverability [07:43] Content repurposing is important for saving time and performance [08:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we're going to talk about how to make your podcast more popular.
0:04.6	These are lessons learned from seven years of doing this pot.
0:07.8	And what we're also going to do with the bonus here is we're going to share how we're
0:10.8	changing things up, tweet at us if you like this change or if you hate these changes.
0:14.8	So me, you can go ahead and kick this one off.
0:17.4	Yeah, so the first thing that we learned is podcasting is like index.
0:25.0	And just like your website, the more web pages you have, the more traffic you can get.
0:28.4	With most podcasts, once you've been doing along enough, they only show the last 10,
0:33.0	20, 30 episodes or whatever, maybe showcase all your episodes and your feed.
0:37.0	If you showcase all your episodes, it's like content, just like on your website, the
0:41.2	more episodes you're showcasing, the more traffic you're going to get from people searching.
0:45.5	That's a big mistake that most new podcasts make and it can impact your views and
0:51.3	lessons quite drastically.
0:53.7	The other thing that I would say that we've learned, and Eric can talk more about this,
0:58.8	he has a retention numbers more than I do, Eric.
1:02.6	What percentage of our listeners are repeat?
1:06.5	I was going to give you the retention.
1:09.7	Let me give you the retention graph first, 85 to 90% of people will listen through our
1:13.9	podcast or like five to six minutes each.
1:16.8	In terms of people that return, it's actually not as many you would think because if I pull
1:20.9	up our cohort retention graph, let's say you listen to this podcast episode, maybe 40%
1:27.6	will come out for the next one and then for the next one after that, maybe only 10%
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.