How to Make Your Ideas Catch On with New York Times Best-selling Author and Wharton Marketing Professor Jonah Berger

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.7 • 1.5K Ratings

🗓️ 27 June 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Word of mouth is powerful in the world of business, but why do some people talk about and share some things more than others? New York Times best-selling author and Wharton Marketing Professor Jonah Berger shares the 6 Key S.T.E.P.P.S to creating contagious content.

Transcript

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0:00.0	And now from the center of the universe.
0:05.0	He's the welcome to Thrive Time with Dr. C.
0:10.0	And Click Clock, too. They can tell you all of them And we'll show you how to get here. We're starting from the bottom now we're here.
0:24.0	We started from the bottom now we're here.
0:27.0	We started from the bottom now we're here.
0:29.0	We started from the bottom and we'll show you how to get here.
0:32.0	Started from the bottom now we're here. We'll show you how to get you.
0:32.5	It's started from the bottom now we're here.
0:35.0	We started from the bottom now we hit.
0:38.0	All right, Thrive Nation,
0:40.0	welcome back to the Thrive Time Show on your radio. And I have
0:43.7	have fired up for today's podcast and broadcast because we are interviewing
0:48.1	the man the myth and the legend the man who really his success is one whale of a tale it is Jonah Berger
0:56.8	the best-selling author of contagious why things catch on Marshall Morris you you're the co-author of the Amazon best-selling book start here.
1:06.9	Have you read Contagious by General Berger?
1:09.9	I've read Contagious.
1:11.2	He talks about the steps and the different reasons or the six different
1:16.2	principles for why things catch on, which I think is just phenomenal.
1:20.4	The book blew my mind and the reason why I was little I get skeptical about reading business books
1:26.3	People are always suggesting certain business books, but when I looked into this guy's resume
1:30.4	Here's the guy. He is a Wharton Business School professor.
1:33.7	Right? He's a New York Times best-selling author and he earned his PhD from Stanford.
	...

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