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Entrepreneurs on Fire

How to Make Your Brand Thrive in a Post COVID-19 World with Jake Cohen: From the 2020 archive

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.84.1K Ratings

🗓️ 11 March 2023

⏱️ 30 minutes

🧾️ Download transcript

Summary

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jake Cohen leads Product Marketing at Klaviyo. He loves his family, marketing funnels, and golf - in that order.He started going grey at 9. Draw your own conclusions.

Top 3 Value Bombs:

1. You should focus on e-commerce brands - or any brand that sells online.

2. If you are in a new essential category, you should increase your ad spend.

3. Klaviyo’s mission is to help businesses grow and to help you see your dream come to life in the real world.

Klaviyo – The growth marketing platform built for online businesses. - (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

Sponsors:

Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!

HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Transcript

Click on a timestamp to play from that location

0:00.0

Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire.

0:06.7

Brought to you by the HubSpot podcast network with great shows like the MarTech podcast.

0:12.0

Today we're pulling a timeless EO Fire episode from the archives so the giveaway may not

0:16.4

be active but we'll be breaking down how to make your brand thrive in a post-COVID-19

0:22.0

world. To drop these value bombs I brought Jake Cohen into EO Fire Studios. Jake leads

0:26.7

product marketing at Clavio. He loves his family, marketing funnels, and golf in that

0:30.9

order. He started going great at nine years old, draw your own conclusions. Today, Fire

0:35.7

Nation, we'll talk about why you should focus on e-commerce brands and we'll talk about

0:39.2

if you are a new essential category you should increase your ad spend and what Clavio's

0:44.0

mission is is to help businesses grow and so much more. And a big thank you for

0:48.4

smartshing today's episode goes to Jake in our sponsors. Is this your year? Visit

0:54.3

ThriveTimeShow.com slash EO Fire to see how Clay Clark's business coaching has helped

0:59.1

thousands of entrepreneurs to dramatically increase profitability. It's month to month

1:03.5

and less money than an average minimum wage employee. Schedule your free consultation

1:07.8

today at thrivetimeshow.com slash EO Fire. Marketing Made Simple hosted by Dr. J.J. Peterson

1:15.2

is brought to you by the HubSpot podcast network, the audio destination for business professionals.

1:20.3

Marketing Made Simple brings you practical tips to make your marketing work in a recent

1:23.8

episode. Amy Porterfield shared her five email marketing secrets for long term business

1:27.9

growth. Listen to marketing Made Simple wherever you get your podcasts. Jake, say what's

1:34.6

up to Fire Nation and share something interesting about yourself that most people don't know.

1:41.8

What is up Fire Nation? I'm Jake. Very excited to be here with all of you. A secret that

1:48.2

almost no one knows about me. My mother actually started an advertising agency when I was

...

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