Welcome to the Science of Success, the number one evidence-based growth podcast on the

Internet, bringing the world's top experts right to you, introducing your hosts, Matt

Bodner and Austin Fable.

Welcome to the Science of Success, the number one evidence-based growth podcast on the Internet

with more than five million downloads and listeners in over a hundred countries.

In this episode, we bring on innovation experts, Sunil Gupta, to discuss how you can make

you and your ideas backable.

Are you a fan of the show and have you been enjoying the content that we put together

for you?

If you have, I would love it if you signed up for our email list.

We have some amazing content on there along with a really great free course that we put

a ton of time into called How to Create Time for What Matters Most In Your Life.

If that sounds exciting and interesting and you want a bunch of other free goodies and

giveaways along with that, just go to successpodcast.com.

You can sign up right on the homepage that's successpodcast.com or if you're on your

phone right now, all you have to do is text the word smarter that's S-M-A-R-T-E-R to

the number four, four, two, two, two.

In our previous episode, we brought on one of the fathers of decision-making psychology

to discuss several fascinating takeaways about how to make better decisions with our

previous guest, Robin Hogarth.

Now, for our interview with Sineal.

Sineal Gupta is a teacher of innovation at Harvard University and is the author of the

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