Today's guest joining us on the Join Up Dots podcast business interview is a man who knows the secret ingredient that most people online are searching for. How to make things go viral in an ever more shouty online world. He is one of the country's most influential progressive communicators. He is Chief Science Advisor for "Years of Living Dangerously," which won the 2014 Emmy Award for Outstanding Nonfiction Series and now generates viral vidoes online seen by tens of millions a month. He is the founding editor of ClimateProgress.org, which NY Times columnist Tom Friedman called, "the indispensable blog." And if that isn't enough he is also the senior advisor for New Frontier Data, the leading "big data" firm providing actionable analysis in cannabis, whose content reaches hundreds of millions of people a year. Yeah that is a bit eclectic to say the least. Now with his new book out across the world "How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump" he has even more things to talk about and do everyday. So what of course is the key to going viral like Jesus? And where does he find his focus turning to everyday? A day off, or more and more work? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Joseph Romm Show Highlights Joseph shares the three A's that make viral content explode across the world....powerful stuff. We discuss the power of "replacing" which has made Hollywood screenplays bring insight and excitement to the screen for years. Why the first rule of communicating is making the receiver know that we are one of them. Bridge the gap between sender and receiver and you will win the game. And lastly…….. How and Why "The Hero's Story" has become the key to so many of the inspiring content that we see in film, and platforms everywhere.