How to make transformative ideas happen (with Frans Johansson)
How to Be a Better Human
TED
4.1 • 1.4K Ratings
🗓️ 1 August 2022
⏱️ 31 minutes
🔗️ Recording | iTunes | RSS
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Summary
You often hear that “there are no bad ideas” when brainstorming–but why is that? In those instances, doesn’t it feel inevitable that someone’s going to pitch a bad idea? Frans Johansson is a writer who argues that in fact, innovation actually happens when people, ideas, and disciplines intersect. Whether it’s one field of science collaborating with another, or many cultures mixing, Frans says that a wide range of perspectives are the key to seeing a problem in a totally new light. In this episode he shares examples of how diversity leads to transformation, and provides tips on how to unlock your next great idea.
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| 0:00.0 | Ted Audio Collective. |
| 0:02.0 | Audio Collective. |
| 0:04.0 | You're listening to how to be a better human. |
| 0:10.0 | You're listening to how to be a better human. |
| 0:12.0 | I'm your host Chris Duffy. |
| 0:14.0 | When we think about where great ideas come from, I think a lot of us assume that they just shoot down from the sky like lightning. |
| 0:20.0 | And if you're lucky, maybe, just possibly, you might get struck with some brilliance somehow. |
| 0:26.0 | But our guest on the show today, Franz Johanson, he has spent his career studying how |
| 0:30.5 | transformative ideas happen. |
| 0:32.7 | And I am very happy to tell you that his answer wasn't just, |
| 0:35.6 | find a big field and walk around until you're hit by Inspiration Lightning. |
| 0:38.7 | No, it is not the answer. |
| 0:40.4 | That's not how you do it. |
| 0:41.4 | But he did find that luck is a really huge piece of success that a lot of people overlook. |
| 0:47.2 | However, there's also so much more that goes into a great idea. Interacting with people who think about things differently than we do is a really big one. And surprisingly, |
| 0:57.0 | Friends also believes that a crucial part of innovation is coming up with a lot of very bad ideas. And I am thrilled to hear that because |
| 1:04.6 | anyone who knows me can voucher this. I am excellent at coming up with bad ideas. |
| 1:08.6 | One of my top skills I would say. So today on the podcast we are going to be talking about what it takes to break out of a |
| 1:15.2 | rut and how you can come up with a creative solution that changes everything. |
| 1:18.9 | Let's start with a clip from Friends's talk at TEDX NASA. |
| 1:23.0 | New competitors and new ideas, new technologies get introduced all the time. |
| 1:29.0 | We might believe that there is a predictable path. |
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