How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 14 October 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
What type of content performs well on TikTok?
On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day.
Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.
IN THIS EPISODE, YOU'LL LEARN:
- Why TikTok is perfect for artists
- How to blow up on TikTok
- Impact of combining paid and organic content
- Taking advantage of TikTok's instant page
- Unique content ideas that work every time
- The benefits of creating really good content on TikTok
- What to do when campaigns are not driving intended results
Links and Resources:
- Themoxigroup.com
- Dana's email - Dana@themoxigroup.com
- Tier 11
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

