This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

When you're selling in your business,

it's all about credibility.

I try to build my credibility as much as possible

because I know if I can ever get to 100% credibility,

I can say, Brian, send me a million dollars.

I'll give you 2 million by the end of the month.

And he'll say, yeah, because I'm 100% credible.

But so many people are stuck down in features and benefits,

or telling me, well, he did a half a million on Amazon that to me

you've lost credibility like what the fuck does that mean if you're a real

businessman or woman like who cares I had a year I did 11

million dollars man I lost six oh Oh, big deal.

Right?

And people do that all the time when they're raising money.

I did 300% more revenue this year than last year.

I'm like, I don't want to do business with you. They're like why? I go because if you're someone that is credible you would say I did 60 dollars last year and I done 180 this year. But yet we don't spend any time focusing on our credibility.

In fact, we diminish and dissolve our credibility

because we're insecure.

So what do we do?

Oversell, back-end sell, lie, manipulate, and cheat, and the minute somebody has a hint of discrediting us,

now they're looking at even the credible things for the holes, the voids, the shortages, and obstacles in what we say. So I have to fight all the time to say

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