The thing that has kept me in a very strong position

from the earliest wine videos I made

to what I'm gonna do tomorrow is I have never talked

about something I don't know.

Ever.

First of all, it's real pleasure.

You know, I think content creation and all of your in it.

So a lot of this stuff will make sense.

But I think the first thing that I think about always

is self-awareness.

I think the biggest issue for content creators

is them being inspired by someone else

and then them subconsciously, not even consciously,

subconsciously trying to be like that person.

Which is an incredibly difficult task

because every one of us in this room

may included have strength and weaknesses

in their ability to create content.

So I think there's a couple things to think about.

Your own self-awareness of what you're good at.

For example, I'll give you one.

I think the concept of writing content

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