How to Make ChatGPT Ads Not Suck
The AI Daily Brief: Artificial Intelligence News and Analysis
Nathaniel Whittemore
4.7 • 763 Ratings
🗓️ 19 January 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
Ads are coming to ChatGPT, but they don’t have to follow the same tired playbook as search and social. This episode outlines a five-part plan for doing ads differently: giving users real control and transparency, shifting from pay-for-attention to pay-for-outcomes, building a genuinely useful offers exchange, letting brands fund capabilities and action-oriented agents instead of banner placements, and creating ad programs people actually want to support through small business and AI-native founder grants. Ads may be inevitable, but a conversational interface creates a rare chance to make them feel like features, not interruptions.
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Transcript
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| 0:00.0 | Today on the AI Daily Brief, we are talking about OpenAI's announcement that ads are, as they were always inevitably going to, coming to chat GPT. |
| 0:08.7 | The question is, can they make them not suck? And I think I have a few ideas for how they could achieve that. |
| 0:14.6 | The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI. |
| 0:24.0 | All right, friends, quick announcements before we dive in. |
| 0:26.6 | First of all, thank you to today's sponsors, KPMG, ZenCoder, and Super Intelligent. |
| 0:30.8 | To get an ad-free version of the show, go to patreon.com slash AI Daily Brief, or you can subscribe |
| 0:35.3 | on Apple Podcasts. |
| 0:36.5 | To learn about sponsoring the show or really anything |
| 0:38.7 | else related to the show, go to AIDDailybrief.A.I. It's there you can find links to sponsorship, |
| 0:43.3 | to information about speaking engagements, or the wide variety of projects that we have going on at any |
| 0:47.3 | given time, such as our AI New Year's resolution or the upcoming AIDV Intel. Now, let's talk about |
| 0:53.6 | advertising in chat ChatGBT. |
| 0:55.6 | On Friday afternoon, the official OpenAI account tweeted, in the coming weeks, we plan to |
| 1:00.2 | start testing ads in ChatGPT free and go tiers. |
| 1:03.2 | We're sharing our principles early on how we'll approach ads guided by putting user |
| 1:06.6 | trust and transparency first as we work to make AI accessible to everyone. |
| 1:10.5 | What matters most? |
| 1:12.0 | Responses in chat GPT will not be influenced by ads. Ads are always separate and clearly labeled. |
| 1:17.8 | Your conversations are private from advertisers, plus pro, business, and enterprise tiers will not have |
| 1:23.0 | ads. They also show an example of someone asking about simple but authentic Mexican ideas for their |
| 1:28.4 | dinner party, which led to a hot sauce, which led to a harvest groceries ad focused on hot sauce. |
| 1:34.1 | Now, in their announcement post, they really focus on the fact that advertising is their way |
... |
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