Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

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Hello and welcome to another episode of marketing school.

I'm Errett Sue.

And I'm Neil Patel.

And today we're going to talk about how you can make changes to your website

without going through development, because we know with any kind of online businesses or any kind of online business

You're always going to have to make changes to your website whether it's adding a certain pixel

Whatever it is exactly maybe you want to run a certain test.

And oftentimes the bottleneck is having to run these through your development team and they have other

priorities on their end, you know, they have, you know, other Jira tickets or they have other, you know, the tasks to go through and, you know, adding on the marketing stuff sometimes it's just a pain and a butt to them.

So the question is, in the modern day, how do you go about making these changes and there's a lot of tools that have made things a lot easier.

So the first one I would say that's free is Google Tag Manager.

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