How to Make an IG Ad in 2025 (for Course Creators and Coaches)

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 14 February 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey there, Course Creators and Coaches! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. ‍‍ ‍‍ ‍‍ Visit The Art of Online Business website for Facebook Ads helpCut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on YouTube!‍‍ ‍‍ ‍‍ I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting option...

Transcript

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0:00.0	Do you want to know how to make an Instagram ad in 2025?
0:05.0	Well, I am a meta ads manager. Facebook and Instagram are my jam.
0:09.0	I've managed over $3 million in ad spend, and I will show you how to make an Instagram ad right now.
0:16.0	And if you're like Quojo, I'm listening to the Art of Online Business Podcast Audio.
0:20.0	How do I see what you're doing? Well,
0:21.4	please click down in the show notes below and you'll find a link to this exact episode on YouTube
0:26.3	so you can follow along if you want to make an Instagram ad. So since I'm a meta ad manager
0:32.8	that serves online course creators primarily, I'm going to assume that you want to make an Instagram
0:38.7	ad that runs to a lead magnet that gives somebody a free, something of value in order to grow your
0:45.0	email list. So in this video, that is what I'll be doing. If you're a course creator, membership
0:50.5	owner, coach, online expert with a lead magnet this is for you if
0:54.8	you're doing ecom ads or any kind of other ads this video is not for you so there
0:59.7	are two ways to make an Instagram ad and I will show you both ways the first way is
1:05.7	going to be you have an Instagram post that's performing pretty well you know
1:10.1	that you shouldn't boost a post,
1:11.6	especially if you have an iPhone because you'll get charged 30% extra for nothing. Plus all the
1:17.4	targeting is much better inside of meta ad manager, which means you can get better results.
1:22.8	So let's say you have an Instagram post and you want that post to become an ad to show up on Instagram.
1:29.3	Well, from the get-go, you'll come to your ad manager and hit the create button and then you'll choose the leads objective because that is the best one for getting leads.
1:39.3	Choose manual campaign at the bottom and then once you name your campaign correctly, I love to have details, by the way.
1:48.0	I love to look at a campaign and an ad set and an ad and know exactly what it is.
1:53.0	So I put the objective first, which is leads objective, I put what I'm running the ads to, which is the seven biggest mistakes, lead magnet, and then where I'm targeting, US, and the type of traffic.
	...

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