Hello everyone and welcome to Ad Barrens. I'm Andy Surwer and welcome to our guest, Brad Jacob, CEO, Serial Entrepreneur, and author of a new book, How to Make a Few Billion Dollars.

Brad, great to see you. Thanks for coming here.

Great to see you, Andy.

All right, I got to start off by asking you about the title of the book. Title of the book.

I mean, it's audacious.

It's provocative.

Seriously, a few billion dollars?

All right, here's the story in the title of the book.

Title of the book's really important.

That gets people to buy the book. I don't know, 25 years ago, there was this book that became an instant overnight bestseller

because of the title.

One out of three men bought it, gave it to their wives, their wives got upset, threw it away.

It was called How to Make Love Like a Porn Star by Jen, Jamison, and had nothing to do

with that.

But the title was so catchy, everyone bought it. So I figured

how to make a few billion dollars. Who's not going to buy that book? It is eye-catching.

Maybe not quite as eye-catching as the other book you mentioned, but you know, you have your

limits, I'm sure. So talk to us about your career a little bit. Let's back way up. I mean,

you've been the CEO, five public

companies, two private companies, they've done really well. They span different industries, oil

trading, waste management, logistics. What motivates you, tell us about your career. What motivates

me is really simple. I like making money for shareholders. That gives me satisfaction.

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