How to Make a Course That People Actually Buy

Help Wanted

Money News Network

Self-improvement, Education, Business

5 • 1.3K Ratings

🗓️ 19 December 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

A few years back, Nicole created a course and... it flopped. Now, she's thinking about giving it another go, but wants to understand what went wrong the first time so she doesn't make the same mistakes again. Today, Jason and Nicole are joined by Abi Prendergast, an expert on marketing and sales strategy for courses. Abi diagnoses what she sees as the problem with Nicole's first course, and gives advice anyone can use if they want to make— and more importantly, sell— a course. For more on Abi, visit her website here: https://www.aptcontent.co.uk/

Transcript

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0:00.0	This is Help Wanted, the show that makes your work work for you.
0:11.0	I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.
0:14.0	And I'm money expert Nicole Lapin.
0:16.0	On Tuesdays, Jason and I answer the helpline and help callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.
0:25.6	And it starts now.
0:27.6	So, Jason, did you like my course?
0:30.6	Oh, yeah, it was... I didn't take your course. I'm sorry.
0:33.6	No, he didn't.
0:34.6	No.
0:35.6	You did it. And you know what? The truth is, not a lot of people did.
0:38.1	I launched a couple of classes before it became more of a thing pre-pandemic, spent a lot of time,
0:45.6	a lot of money on them.
0:47.0	The first one I launched was the money school.
0:49.7	And I have very high hopes.
0:51.5	And I thought people want to learn about money.
0:54.8	And I'm going to teach them about money.
0:56.7	And I have all these books.
0:57.8	And so I'm just going to make it into a big old class.
1:02.3	And everybody is going to sign up.
1:05.4	I just assumed Jason would.
1:07.3	Everybody I knew would.
1:08.7	Everybody that followed me would.
	...

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