Do you ever see a successful woman on your feed or in a magazine and think, wow, it must be

nice to have it so easy. Well, think again. Behind that glossy cover or smiling face is a ton of hard

work, countless failures, and endless learning experiences. I'm Rebecca Minkoff, and I'm here to tell you

that success isn't a walk in the park. It takes grit, resilience,

and a willingness to take risks. That's why I created Superwoman, a podcast that peels back the

varnish and gets into the nitty gritty of what it takes to make it as a woman in today's world.

From luminaries and game changers to women you've never heard of but should, this podcast is here to inspire you to take your next leap, no matter how daunting it may seem.

We'll explore the sacrifices these women have made, the highs and loaves they've experienced, and the lessons they've learned along the way.

So if you're ready to be inspired and learn from some of the most successful women out there, join me on Superwomen. Together, we'll uncover the stories behind the successes and prove that

with hard work, determination, and a little bit of luck, anything is possible.

Hey, everyone, you're listening to Superwomen. If you saw Taylor Swift sporting the most incredible glitter freckles,

well, guess what? My guest today is the co-founder of Faisett, Elliott Butlerman. She launched this

not even a decade ago, less than three years ago, and not an overnight success by any stretch

of the imagination because she's worked her ass off with her co-founder, Nina, to get here. We're going to break down the strategy, how she approaches work, how she approaches

innovation, and what are some of the things you need to know to be flexible, persistent, and effective

in business? Take a listen. Welcome to the podcast. I'm so excited. Thank you for having me.

Yes. So someone sent me this. They said my, I don't know, my sister's friends, daughters, something. And then I watched you on Instagram and I was like, holy shit. I think it was right before Taylor Swift. Before you were there before the catalyst. I was there before.

And I identify with that moment because I had my own, like, let's go back 20 years.

I had my Lindsay Lohan moment.

And what that did for my brand at the time because that was the height was wild.

So I was like, yay, I know what's about to happen.

So tell me about phase it. What inspired you and your co-founder

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