And sales, we're all want to develop and perfect our superpower.

Now, what superpower would you like in sales?

Most people would probably think it's charm where people come to you.

That'd be nice.

But if you can't have that, what else would you like?

How about the ability to read someone else's mind, to connect with

somebody else, to be empathetic, to understand where they are, what they're up against, what they're

facing, what problems they have and what they want to solve? Instead of expecting people to come to us, that'd be nice,

but that's becoming increasingly harder. What we do have control over is meeting people where

they are, what they're going through, what they're facing and what they want to solve And that's what we're going to be talking about today.

Empathy is that ability.

And I think it's a skill that is advanced because we're not born with it.

We have to develop it.

It's one of the last skills that we learn. Everyone thinks they are, few are, and it requires

an enormous amount of prefrontal cortex activity. It's not a reaction. Saying what we want

is a reaction. We want something, we ask for it. But that's not

what selling is. That's trying to get people to come to us. And so many people out there try

and scream louder and louder. Look at me. Instead of, how can I help you? How can I give to you? And we tend to think that we'll do

that after someone gives to us, but that's not how the world works because everybody's at

that. It's a stalemate. Everybody's waiting for somebody else to give. Nobody gives, nothing gets done.

Today's interview, I think you're really going to enjoy it. Be open-minded. Ask yourself,

how can I apply this to what I do? How can I learn how to do it? How can I become better at it? It is what I teach in a step-by-step

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