How To Leverage Your 9-5 Skills To Build Your Business | Lissette Calveiro, Social Media & Influencer Marketing Expert
Yo Quiero Dinero
Jannese Torres
4.9 • 607 Ratings
🗓️ 27 September 2020
⏱️ 61 minutes
🧾️ Download transcript
Summary
Lissette Calveiro is a Miami native and New York City transplant, working in the heart of the city as digital strategist, content creator and business coach. An established influencer and content creator for more than 4 years, her digital channels focus on money, business and influencer marketing advice, with a pinch of her lifestyle recommendations and global finds. She has a strong pulse on the millennial and Gen-Z community. Lissette was previously Director of Influencer Marketing at Ogilvy and has more than 8 years experience in PR and digital marketing, working across global and Fortune 500 brands in different genres. Her expertise is in social media, influencer marketing, digital partnerships, and earned media strategy.
You can follow Lissette on Instagram and TikTok, and check out her website, https://lissettecalveiro.com/
In episode 50, Lissette and I chat about:
- Inheriting money beliefs from our parents and how to tackle them ⠀
- The limiting belief of only being able to work in a career that aligns with your degree⠀
- Battling imposter syndrome on the road to building a brand and becoming an influencer⠀
- How to begin believing that your experiences validate your expertise, even if you don’t have the titles and credentials that you think you need…⠀
- and so much more!
Loving this episode? Leave us a review on Apple podcasts. Follow us on Instagram, Twitter, TikTok, LinkedIn, YouTube and join our Patreon community!
Until next time, stay empowered, stay inspired & #staypoderosa ✨💎
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Transcript
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| 0:00.0 | You're listening to Yo Quiero Dino, a personal finance podcast for the modern Latina. |
| 0:07.2 | I'm your host, Janice Torres Rodriguez, personal finance expert, speaker, writer, and business coach. |
| 0:13.6 | I teach women of color how to build wealth and gain financial independence through side hustles and investing. |
| 0:19.1 | On this show, we're serving up POC-friendly personal finance knowledge, always with a side |
| 0:24.2 | of SaaS. |
| 0:25.0 | We're talking about how to make dinero, how to keep it, and how to make it grow. |
| 0:29.5 | If you're ready to become Poderosa with your dinero, you've come to the right place. |
| 0:38.2 | Hello, my gente. Welcome back to another episode of Yo Quiro Dinerro the podcast. |
| 0:42.5 | This is your host, Janice. |
| 0:44.5 | And today's episode is going to be all about how to leverage your 9 to 5 skills to |
| 0:50.1 | launch your own business. |
| 0:51.5 | And we're going to be talking to Lisette Calvedo. |
| 0:55.7 | She is a digital consultant, |
| 1:01.8 | creator, and business coach over at lisette Calvedo.com. And she's going to talk to us about how she took her eight years of experience in PR and digital marketing and created her own brands and |
| 1:07.5 | business where now she is serving as a digital strategist, a content creator, and an |
| 1:12.5 | influencer marketing coach. I can't wait to get into this conversation with Lissette. |
| 1:16.8 | Lissette is a Miami native in New York City transplant, working in the heart of the city as a digital |
| 1:21.3 | strategist, content creator, and business coach. An established influencer and content |
| 1:25.9 | creator for more than four years, her digital channel |
| 1:28.5 | focuses on money, business, and influencer marketing advice with a pinch of her lifestyle |
| 1:33.0 | recommendations and global finds. She has a strong pulse on the millennial and Gen Z community. |
| 1:38.4 | Lizette was previously director of influencer marketing at Ogilvy and has more than eight years |
... |
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