How to Leverage Quora Ads | Ep. #342

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 July 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Quora Ads 00:35 – Quora is a question and answer site that has raised a $100M round in June 2017 00:54 – Eric personally reads Quora 01:12 – Quora currently generates a lot of search traffic at the moment 01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily 02:06 – Quora is a text-based content that sends people to a landing page 02:16 – With Quora, you want to answer their question and pitch them your product 02:24 – Quora is a mixture of using content marketing combined with paid advertising 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads 03:18 – Quora ads are currently not that expensive 03:33 – Go to Quora.com/Business to know how to set up ads 03:43 – Answers that are in ad format don’t usually convert 04:52 – Your answers can give advice first, making them want more 05:00 – Do NOT pitch right away 05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 05:22 – Subscribe, rate and review Marketing School 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US 05:33 – For international listeners, just email eric@singlegrain.com with your screenshot 05:40 – That’s it for today’s episode! 3 Key Points: People flock to Quora to hear answers for their questions from a variety of people. Quora ads aren’t as expensive as others, but is effective in converting. Do NOT pitch your product right away when you answer a question – give them advice, first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neill Patel.
0:58.0	And today we are going to talk about how to leverage CORA ads.
1:00.0	So first and foremost, it probably makes sense to describe what CORA ads. So first and foremost it probably makes sense to describe what CORA is.
1:04.6	CORA is a question and answer site. As of June 2017, they just raised another
1:11.6	100 million round, I think recently so they are basically you can go to the site
1:16.3	You can ask specific questions such as you know how do I grow my SAS company or how do I you know make more money? I mean a lot of smart people are hanging out on
1:24.0	Cora they're asking questions I personally read Cora at least you know a couple times
1:27.2	a week just to learn about certain things it's really you know you have authors
1:30.7	hanging out you have movie stars you know know, writing answers as well.
1:33.0	I think even people that have traveled to the moon,
	...

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