How to Launch Like Apple | Ep. #768

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 September 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula. [01:03] Jumpcut likes to take you through three or four videos over a few days. [01:20] The final one pumps you up to buy. [01:42] Apple creates early buzz. [01:50] There are leaks and rumors. [02:00] They always announce at conferences. [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product. [03:10] Apple creates scarcity. [03:50] They know how to manufacture a feeding frenzy [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity. [05:00] Influencers will help you create buzz. [05:13] That's it for today! [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neop Patel.
0:57.0	And today we are going to talk about how to launch like Apple.
1:01.0	So one thing that Neil and I were talking about before we started recording was we've
1:05.2	mentioned this on the podcast before around Jeff Walker's product launch formula. So PLF, okay, and what he does is he might
1:12.1	collect your email, say hey like check out our video
1:14.1	our viral video course for example actually jump cut does this they use a
1:17.6	product launch formula so I'm gonna use jump cut as the example they're using this
1:20.8	product launch formula and they drive people to this 20 minute
1:23.7	YouTube influencer course or whatever. After they watch that video what happens is
	...

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