How to Launch a Food Product Business | Saskia Sorrosa | Fresh Bellies

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9 • 607 Ratings

🗓️ 13 November 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 183 talks about how to launch a food product business, featuring Saskia Sorrosa of Fresh Bellies. Listen now!

Saskia Sorrosa is the founder of Fresh Bellies, a savory snack brand that is turning pantries everywhere into an explosion of flavors.

Fresh Bellies was the first-ever savory kid brand to launch with no hidden sugary goop to hide the veggies and helped kids learn to love savory foods like beets, mushrooms, peppers, cardamom and even garlic, instead of sweet. It has 8 or less ingredients and no preservatives, fillers or artificial flavors and with no or low sodium and its made with ancient grain and vegetables instead of cheesy coating.

The brand has raised over $4M, gone on Shark Tank, grown to 4,000 stores nationwide including Sprouts, Target, Whole Foods, Kroger, Meijer, Walmart, Wegman's and many more.

For full episode show notes, visit here.

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Transcript

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0:00.0	When you're an entrepreneur, you need to be really honest with yourself about what you know and what you don't know.
0:06.3	And whatever you don't know, you have to hire for.
0:08.7	You have to hire the people who are better than you and all these areas that you're not good at.
0:13.3	And that is really what helps to build a solid foundation for the business.
0:18.4	Because if you think you're going to be good at everything or you can figure it out, you're never going to be as good as when you bring the right people in
0:24.5	who can help you execute. And also the learning curve is super steep when you're an entrepreneur. So
0:30.4	you don't want to be learning these things that people have been doing for 20 years already.
0:33.6	You bring those people in to compliment what your strengths are and build from the ground up.
0:41.3	You're listening to,
0:43.0	A personal finance podcast for the modern Latina.
0:47.4	I'm your host, Janice Torres, award-winning Latina personal finance expert.
0:52.1	I didn't always have my financial shit together, but when I started
0:55.3	looking for POC-friendly personal finance podcasts, I couldn't find any. And so Yo Quiero Dino was born.
1:01.6	On this show, I'll show you how to make dinero, how to keep your Dinero, and most importantly,
1:06.6	how to make it grow. Each week, I'm connecting you with the most brilliant minds in the world of
1:11.2	money and business. So you can learn about investing, entrepreneurship, and building wealth.
1:16.1	The best part, I'm dishing up all this knowledge with a sassy side of sason. So if you're
1:22.0	ready to be Poderosa with your dinero, you've come to the right place. Let's dive in.
1:28.9	Before we hop into today's conversation, I want to remind you to follow us on social.
1:33.7	If you're loving this podcast and you want more community, you want to find out more about
1:37.4	our events and all the stuff that we have going on behind the scenes.
1:40.6	You can find us on Facebook, Twitter, TikTok, YouTube, Instagram, and everywhere else
	...

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