How to Launch a Beauty Brand | Leslie Valdivia & Joanna Rosario Rocha | Vive Cosmetics®
Yo Quiero Dinero
Jannese Torres
4.9 • 607 Ratings
🗓️ 18 September 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Check out episode 233 featuring Leslie Valdivia & Joanna Rosario Rocha of Vive Cosmetics® . We're chatting about how to launch a beauty brand. Listen now!
Leslie and Joanna, founders of Vive Cosmetics®, are first-generation Latinas with a mission to create a more equitable beauty industry. They wanted to create a brand that authentically represented them, their primas and amigas - starting from the founders all the way to models, marketing campaigns and everything in between.
Leslie and Joanna are embedded in the community and uniquely understand the customer they serve. With combined experience of over 15 years in business management, marketing and communications, as well as being avid beauty lovers - they have built a company from the ground up. With several industry acknowledgements and dozens of media mentions, Vive Cosmetics® is poised to grow along with the ever-growing Latina and Latino/e/x consumer. Follow Vive Cosmetics® on Instagram, Facebook, TikTok, Twitter & YouTube.
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Until next time, stay empowered, stay inspired and #staypoderosa ✨
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Transcript
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| 0:00.0 | When we think about building a brand, not all businesses are for everyone. So how do you really think about who are you actually talking to? Because I think that only helps you connect on a deeper level. So it really goes a long way to really speaking to who you're trying to serve. When we think about beauty, it's just a large market. And when we started doing research, Latinas overspend in beauty in every single category. In perfume, in body care, in makeup, in hair care, Latinas are spending the money. |
| 0:24.1 | And when we found that out, we're like, okay, something's wrong here. |
| 0:28.0 | And from my marketing and advertising agency, well, these brands are also, when they're |
| 0:32.4 | doing these beauty campaigns, nobody on the team looks like the people that are buying |
| 0:36.9 | the products. With that |
| 0:38.2 | context and Joanna's love for beauty and our realization of, I think we can do something here. |
| 0:42.7 | That's really how Viva was born looking at is there a necessity in the community and can |
| 0:47.3 | we do something about it? You're listening to Joquiero Dinoero, a personal finance podcast for the modern Latina. |
| 0:57.9 | I'm your host, Janice Torres, award-winning Latina personal finance expert. |
| 1:02.6 | I didn't always have my financial shit together, but when I started looking for POC-friendly personal finance podcasts, I couldn't find any. |
| 1:10.3 | And so Yo Quiero Dino was born. |
| 1:12.1 | On this show, I'll show you how to make dinero, how to keep your |
| 1:15.3 | dinero, and most importantly, how to make it grow. |
| 1:18.4 | Each week, I'm connecting you with the most brilliant minds in the world of money and |
| 1:22.2 | business. |
| 1:23.0 | So you can learn about investing, entrepreneurship, and building wealth. |
| 1:26.6 | The best part, I'm |
| 1:28.1 | dishing up all this knowledge with a sassy side of sason. So if you're ready to be |
| 1:33.0 | Poderosa with your dinero, you've come to the right place. Let's dive in. |
| 1:39.8 | Before we hop into today's conversation, I want to remind you to follow us on social. |
| 1:44.6 | If you're loving this podcast and you want more community, you want to find out more about our |
| 1:48.5 | events and all the stuff that we have going on behind the scenes. |
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