Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

What is that, my friend? Welcome back to the speaker lab podcast. Do appreciate you being here.

We're on episode 156. And today we got a great guest for you. We got Ian Altman who's hanging out with us today. You can check his work out over at Ian Altman.com. I-A-N-A-L-T-M-A-N dot com. Ian is a sales speaker, sales expert. There's a lot of sales speakers in the industry, but Ian has done a great job, really positioning himself as a go-to authority on this. So he's got a lot of wisdom to share today, and I think you're really going to enjoy today's conversation with Ian. So we're going to be talking about how he got his start and actually how he rose to become a $20,000 keynote speaker. We also talk about why it's so important to speak to the right audience, how to

determine who that right audience is for you and who it should be, who you should be targeting

and reaching out to. We talk about how to be confident when quoting your fee as a speaker.

We also talk about how to sell yourself as a speaker. So a lot of stuff that I think you're

really going to get a lot out of today. I know selling yourself

as a speaker is a very, very difficult challenge and it's a difficult obstacle for most speakers

to overcome. So Ian's really going to break this down and simplify this for us today. Now,

before we get to the conversation with Ian, let me let you know about a free tool that we put together

for you. You can check out over at my

speakerfee.com. Again, that's my speakerfee.com. Picking out what your speaking fee would be

determining that is a, it can be complicated. It can be confusing. It can be messy. So we try to

demystify that for you by putting together this free calculator. You can check out over at my

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