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Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

How to Kickstart a Successful Vegan Nonprofit: Expert Advice from Sebastian Joy

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

Jasmin Singer and Mariann Sullivan

Society & Culture, Documentary, News, News Commentary, Self-improvement, Education

4.9579 Ratings

🗓️ 16 May 2025

⏱️ 42 minutes

🧾️ Download transcript

Summary

Sebastian Joy, founder of Kickstarting for Good, shares his innovative approach to transforming our global food system. Sebastian, who went from leading a tiny vegetarian society to helping build a worldwide movement at ProVeg International, reveals how mentorship has helped launch initiatives raising over $500 million for plant-based innovation. With candid stories about developing B12-fortified toothpaste (when everyone said it was…

Transcript

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0:00.0

Welcome to Our Hen House.

0:07.0

I'm Jasmine Singer.

0:09.0

I'm Mary Ann Sullivan.

0:11.0

And I'm Sebastian Joy.

0:12.0

Yes, that was awesome. Let's keep that. That was so good.

0:15.0

Sebastian, first of all, thank you for joining us. We're big fans of your work.

0:19.0

Sebastian Joy is a globally respected

0:21.5

changemaker and serial social entrepreneur who founded kickstarting for good, an innovative incubator

0:28.7

helping impact entrepreneurs transform our food system following his two-decade leadership of

0:35.3

Provege International, which expanded to over a dozen countries under his guidance.

0:40.9

Wow, that's amazing.

0:41.7

A former lecturer in social entrepreneurship and regular speaker at international conferences,

0:47.8

Sebastian is now dedicated to mentoring the next generation of charity entrepreneurs,

0:53.4

combining his strategic vision and talent

0:55.8

for building cross-sector partnerships to create lasting systemic change. First of all,

1:01.5

there are so many things in there I'm curious about. But I just want to touch on that

1:05.7

mentorship thing for a moment because I think that that is such an incredible gift that I'll just say activists

1:14.0

of a certain age and, you know, I'm calling myself that I'm 45. So I meet anyone over 40,

1:19.7

I'll say. Just kind of being a mentor to younger activists, it's such an empowering,

1:25.8

emboldening thing to do.

1:29.6

What's your relationship like with mentorship?

1:30.4

Tell me more.

...

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