How to Keep Your Brand Consistent

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 12 May 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode, Julie talks about the difference between a brand and a business and why she feels you need more of a “brand” than just a business. Tune in to learn how brands can pivot their passions while honoring their “why”, how brands can make an impact, and how brands earn their ability to sell. Julie also shares tips and tricks to keep your online brand consistent as well as shares how to build and grow your community!

What you'll hear:

How to keep your brand consistent
The 3 reasons why having a brand is so important
The anatomy of business to a brand

What did you think of today’s episode? If you connect with the things I chatted about today, I urge you to apply for my Accelerator coaching program at juliesolomon.net/accelerator.

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And be sure to snap a screenshot and tag me @julssolomon as you’re listening to this week’s episode. Remember to hashtag #theinfluencerpodcast, that way I can share your screenshot on my story too!

Transcript

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0:00.0	Hello and welcome to the Influencer Podcast. I'm your host, Julie Solomon,
0:05.1	business coach and brand expert. I invite you to join millions of our other
0:09.2	listeners in building a brand that is influential, loved by the masses, and worth
0:13.8	millions. The Influencer Podcast is the only resource you need to start, grow, and
0:19.3	scale the brand and business of your wildest dreams. Discover why people all
0:23.9	over the world call the Influencer Podcast their go-to for all things
0:27.4	branding, influence, and marketing. That's what you want to get your hands on,
0:31.2	right?
0:34.2	Hello friends and welcome back to another episode of the Influencer Podcast.
0:38.6	Today we were talking about one of my favorite things to talk about, and it's
0:44.0	something that we've been talking a lot about inside my shine coaching
0:48.5	community. And so I feel like it's in the air, if you will, and that is branding.
0:54.4	We have been talking a lot about how to keep your brand consistent. And really good
0:59.8	stuff that's coming up. So of course I wanted to bring it here to you, to the
1:03.9	podcast, because I love to share all of the good stuff here. So there's two
1:08.4	things that we're going to be diving into today. One is brand, right? Branding and
1:14.3	then consistency. Well, before we get to the consistency, we first need to
1:18.6	understand really kind of what the heck of brand is and why it's important.
1:24.4	And I think that a lot of people can define brands in a lot of different ways.
1:28.4	And we were just talking about this inside shine with one of our members
1:31.0	Courtney, who was talking about the difference between a personal brand and
1:35.4	a company brand, which I'll get to in just a moment, because it was a great, great
	...

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