Tune in to hear the inspiring journey and impressive rise of Bestselling Author, Podcaster, Personal Trainer & Body, Brain & Business Entrepreneur, Jay Alderton. Rob and Jay discuss what it takes to navigate the world of business, how to turn your passion into your profession and how to utilise online social platforms to gain a loyal following. They go on to dive into the psychology behind why people like, comment share and follow and how you too can spark an emotion, gain customers and grow your business.   KEY TAKEAWAYS Jay became a personal trainer whilst in debt and put everything on his credit card to open a studio. Eventually, Jay partnered with fitness brand Grenade and grew his brand. Jay’s entrepreneurial focus is on body, brain and business and as a result, his business is separated into B2B and B2C ventures including weight loss programmes, accountability programmes and personal training both online and offline, as well as helping other personal trainers and fitness entrepreneurs grow their businesses. Jay teaches them how to grab attention online, how to scale and grow digital products in the fitness space and have fun doing it. “You’re either a boat-burner or a toe-dipper. Don’t just quit your job and follow your passion, invest some time in the evenings and weekends and see if it’s a scalable business model. Additionally, you can set a 3-year plan to equal your salary through your part-time ventures and then quit your job. But when you can scale your passion and it works financially growing your business doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work.” Most entrepreneurs don’t need to speed up and generate more business, they need to slow down, prioritise and systemise. You need to change your mindset from exchanging your time for money and investing to get some time back. Three things can help you start a business and grow a following when you’ve got nothing. 1. Networking & Joint-Ventures 2. Social Media content marketing & personal branding 3. Providing a service. Asking for help is a strength and not a weakness, the people you hang around with will influence how to act and react and social media is a great tool to practice your emotions and expose yourself to trolls and critics because if your more yourself you will grow as a person, create relationships and turn the people that hate you into fans.   BEST MOMENTS “When you’re a personal trainer you’re everything. You’re a marketer, web-developer and everything in-between” “Unlike a physical business operating online means you’re open all hours” “When you’re passionate about the business you’re growing it doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work” “I now read 3 or 4 books a month, I now just love learning and having a social media following allows me to share what I’ve learnt and simplify it for my audience.” “If you can’t explain it to six year old you haven’t learnt it yourself” “I wouldn’t be here today is I hadn’t been made redundant” “You’re either a boat-burner or a toe-dipper” “Thoughts are not your reality and reality are not your thoughts” “Word of mouth is the most powerful thing in business” “Top of mind is tip or tongue” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body, and Business, by Jamie Alderton Contagious Book https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Best selling Author, Entrepreneur, Podcast Host & Fitness Trainer Jay Alderton went from a redundant contract worker to one of the top Body Transformation Coaches in the UK, has transformed thousands of lives in the process. He has spoken alongside experts such as Shaa Wasmund and Gary Vaynerchuk and shares his in-depth knowledge of what he has learned from his time in business, fitness, and life competing at British, European and World level Physique Shows. Jamie has created multiple successful businesses and balances the entire act with his family life as a loving husband and father CONTACT METHOD Official website: https://www.jayalderton.com/ Facebook: https://www.facebook.com/JayAldertonOfficial/ YouTube:https://www.youtube.com/channel/UCOKOB4Eb1s-MSA9TRistZcQ Email: info@jayalderton.com Podcast: https://podcasts.apple.com/gb/podcast/mindset-with-muscle/id1446617327 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com