Hey, before we get into the interview, I want to make sure you're aware of our other

podcast, the Sales Questions, Brutally Honest Answers show, which is a very quick,

under five minutes in most cases, sometimes just a few minutes, where I answer

your questions.

You can just send me any question to my LinkedIn profile, Brian G Burns, and I'll put it in the cue to answer

Also at the sales leadership show if you're looking to get into sales leadership or you want to hear from the world's best sales leaders

that's where I interview them check it out the sales leadership show also at

B2B revenue.com you can learn all about all the courses. Links are in the show notes below as well as our

link to our partners over at brevity pitch.com the fastest easiest way to become great at sales and practice before it's showtime.

Here we go. You don't ever notice any sales reps who seemed like they know everything.

They've seen everything, they've done everything and they have the answer for everything.

Come on, there's no way sales people are know at all.

There's no way that would ever happen, but no, I've been there myself.

I mean, it's so easy to fall into that trap where you just think you know everything you've been there you've done that you've had a good couple years and next

you know you don't want to listen to anybody's feedback or opinion so it's easy to fall into that

know-it-all trap and I heard something recently I think it was the Microsoft CEO and he basically was saying how he was trying to transform his team from a know-it-all mindset to a learn-it-all mindset and

flip that script and I think it's very true and it certainly applies to salespeople because there's a lot of egos and once you have a couple

good years or have success it's easy to think that you know everything but the reality is that things change pretty rapidly in sales.

There's always something new you can do.

There's always people out there that have accomplished more than you.

So if you're not constantly trying to learn and get better,

I think you're going to fall behind. And how are you going to become better if you already know everything?

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