If you want to keep customers engaged, you need to remind them constantly that you are providing

value.

They don't know what you're doing if you don't tell them.

You need to tell people who are external from your business what you're doing internally.

How do you create an unshakable business? I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio. In this podcast, I share the lessons I've

learned in scaling big businesses and helping our portfolio companies do the same.

Buckle up and let's build. Did you know that just like dating, there's a honeymoon phase for your customers as well?

So just like when you get into a new relationship, you're all like lovey-dovey, all you want

to do is make out with the person all the time. The same goes for customers. And so the

interesting part is that what that means is that the tendency of every relationship over

time is to actually drift apart. And so similar to some of the best dating advice, which is never

stop dating your spouse, the same could be said for your customers. Really interesting,

but the average company actually has about four times more interaction with the customer prior

to selling them than they do after the sale.

It's no wonder that companies have an issuekeeping customers.

Most of the companies that we look at in Acquisition.com, people can nail getting a customer.

Most companies can get any one person to make a one-time purchase decision, but building a relationship is much more rare. The reason this is top

of mind for me is because we had a portfolio company. And this company specifically kind of raised

the red flag to us. And we also saw the red flag of having a turn issue. And so turn is when you are

losing more customers than you would like, essentially. So it's like how many people per

month are exiting your business? You can say how many people per year? You could say how many people

...