You are listening to style your mind. I am your host, Cara Allwell. Welcome to the show. If you're new here, welcome. I'm so excited to have you. If you are a returning listener, thank you so much for coming back. I love you guys so much. I'm so proud of this community that we've built every single time I do an episode and you share it and post it out on social media. I just untag me. I'm like so honored and just so just so thrilled to be able to do this every day. Like this is my job. I don't take it lightly. I take it very seriously and it makes me so happy.

And it just makes me feel so good to know that this content is reaching you and it's changing you and it's affecting you and it's transforming you. So just wanted to say that. Before we get into today's episode, which by the way, I'm so excited about like so freaking excited about I have been like meaning to do this episode for the past couple days, but it's just been crazy town over here, but we're digging into everything today. But before we start, I do want to let you know that today is the last day to enroll in my personal branding.

Workshop iconic. You guys it's going to be so good. It's going to be so good. The doors are closing tonight. So please jump in. If you want to join us, you I'm going to link everything in the show notes, but you can also go to the champagne diet.com slash iconic. I mean, I don't even know like this. This course is taken on a life of its own. And it's just it's just getting so good. It is getting so good. Like I build things out. You know, when I create a course, I have an idea. I have a rough outline. And then as I'm in the long

phase, I'm building it out because I just I'm a believer in like the energy around something. I don't pre plan things far out in advance because I don't know for me. The energy is just different when I'm in it. And let me tell you I'm in it. And I'm bringing it is just going to transform you. So head over to the champagne diet.com slash iconic to hear what it's all about. One thing that I do want to know because a lot of people are asking me this like, is this course? Is it a course? Is it a workshop? Are you coaching me? Are you teaching me? It's a hybrid.

Of course, and a coaching program, meaning I'm going to be teaching you. And there are certain things that we're going to be, you know, certain modules. We're going through each week. And there will be worksheets and prompts and homework and all of that stuff. But I'm also going to be coaching you. You are going to have access to me live on every call where you can ask me anything you want about your business. If you can't make the calls for whatever reason, you can pre submit questions. And I will answer them on the call or inside of our private Facebook group. So you will have complete and total access to me. That's important.

To me, when it comes to my programs and things I put together, I know a lot of coaches don't like to do that. A lot of people will just kind of put together a course and pre record things and sell it. That's great. But that for me, that doesn't work at this point in time. I really love. I thrive on the engagement that I have with my students and my clients. So you will get to pick my brain, ask me anything you want. And that's what I think is going to make this course so special. Anyway. Okay. Let's talk about today's episode. So there seems to be this kind of

narrative going on in the world of entrepreneurship that I have witnessed over the past 13 years that I've been doing this, where you're supposed to niche down on this one very specific thing. Go 10x on that very specific thing, drown yourself in webinars and content and just information and blueprints from the other people who are doing this one very specific thing. In the process, burn yourself out and then move on to the next huge goal before you've even ever come up for air,

after achieving the previous one. Like, can you relate to that? I see that happening all the time, especially with network marketers, especially with coaches. I just see people kind of, you know, doing what they think that they're supposed to be doing. And honestly, it makes me crazy. It makes me absolutely crazy because it limits our creativity. It stifles our natural God-given talents and it sucks the fun out of life and out of business. I was, you know, I was reflecting yesterday.

On everything that I do and everything that I've created and I was thinking about the pop-up shop that I did for my vintage line back in May. I was like, I should do another one before the holidays. Like, how fun would that be? And then I started going through some of my inventory. And I was packaging up a few orders for these beautiful vintage sequin jackets that I sold and I listed this gorgeous like 1980s vintage snake bracelet. And while I was doing that, my emails were coming in for people that were signing up for iconic. So I was getting these automatic notifications.

While that was happening, my private clients were messaging me on boxer, talking about all their successes from the week and the things they're excited about. And earlier that day, I had negotiated a foreign book deal. So all of this to say, you can create a brand and a business doing whatever the fuck you want to do. It gets to be fun. It gets to be dynamic. It gets to be unique. It gets to be thrilling. It gets to be fulfilling and exciting.

Being a dynamic businesswoman requires a mindset though, right? I think it's a mindset that a lot of people don't even have. So they can't teach it and talk about it and coach on it. And we're going to be digging into all of this within iconic.

But I really just wanted to come on here today to remind you that creativity is probably one of the most underrated skills as an entrepreneur.

I think, you know, with all of the, you know, the sort of like how-tos and rulebooks out there, people forget we get to be creative.

We get to be creative. You get to have fun, right? You get to try new things and you get to experiment with new versions of yourself.

When you do something different or unique in your business, like for example, my vintage line, that brings out a whole different side of me as a woman, as a businesswoman.

I mean, I took up an interest in vintage and I took some courses at FIT, which is the Fashion Institute of Technology.

I learned how to, you know, set up a retail pop-up shop. I got like immersed in this whole other world that I wouldn't have been immersed in if I had just only committed to writing books and coaching and doing this.

Which by the way, I absolutely love to do. It's not like I dropped one thing for the other. I just sort of created this other leg of my brand.

Now, I think people, what I've heard from a lot of my clients is like, well, I don't want to look all over the place.

And how do I get people to, you know, to trust me and to not think that I'm flaky or that I'm trying too many different things.

And again, that's where personal branding really comes down to, you know, into play. That's where personal branding matters.

That's where we start to ask ourselves, well, what is my mission statement? Is this all tied in? What is the common thread here? How can I bridge this gap?

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