How to Increase Your iTunes Podcast Ranking | Ep. #497

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 10 December 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business. Time-Stamped Show Notes: [00:28] Today’s Topic: How to Increase Your iTunes Podcast Ranking. [00:50] When looking to improve your ranking, you need to get into the “New and Noteworthy” section. [01:05] Join podcast communities, such as Podcasters’ Paradise, because they can help promote your show and boost your rankings. [01:25] Asking for reviews and rankings doesn’t really help, but what does is sending people from your email list over to your iTunes page. You have to convince them to subscribe. [02:05] Semantics got people to subscribe by promising a bonus. [02:45] Marketing School got as high as #8 in their business podcast rankings, but they often hover around 50-100. [03:05] iTunes only counts your listens and subscribers on their site or app. [03:19] Russell Brunson from ClickFunnels who has the Marketing Secrets podcast, was running Facebook traffic to an MP3 stick giveaway and would charge $9 for shipping. He would make $32 on the front end from this promotion. [04:40] Russell would get five subscribers for every sale of each MP3 stick and was at #1 on iTunes’ business podcast rankings. [05:28] Be consistent! If you’re not continuously putting out new content, you’re not going to get new subscribers. [05:46] By making all the episodes visible, it helped boost their rankings. [06:13] Make sure you’re using tools like Google Keyword Planner, UberSuggest, SEMrush, or BuzzSumo to get ideas for popular topics. [06:30] Make sure your iTunes page formatting is clean and that your titles are straightforward. [07:13] That’s all for today! [07:15] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel, and today we're going to talk about how to increase your iTunes
1:01.4	podcast ranking.
1:02.8	So Neil and I have been doing this one for about a little over a year.
1:06.8	I think, yeah, over a year.
1:08.1	Yeah, over a year.
1:09.0	And we have, we get about what, 550,000 dollars a month.
1:13.1	Now we're talking in this case about the ranking itself.
1:15.6	So when you actually go into iTunes
1:17.4	and you look at where you're ranked at,
	...

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