meta_pixel
Tapesearch Logo
Log in
Real Estate Training & Coaching School

How To Increase Repeat, Referral, and Centers of Influence Business

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4705 Ratings

🗓️ 25 July 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 Real estate agents and brokers... if you could choose where your next listing would come from, wouldn't you always answer, "a repeat or referral client"? Of course, you would. Why? -They're easier to work with, they already trust you, you're probably not going to compete for their business and they are less likely to throw objections at you! Also, they don't ask you to cut your commission or shoot them a kickback. Today, we discuss how to create a steady flow of leads from this critical source of business. Many surveys have shown that when someone is making a decision about who they will hire to provide a service, they first ask: Whom do I already know? (87% of the time), if they don't know anyone, they then ask a trusted friend or advisor who THEY know (6% of the time), and only after those two questions are exhausted do they turn to an advertisement or marketing piece.   Your job is to be the answer 93% of the time so you don't have to waste money trying to be the answer 6% of the time! IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/ This means perfecting three things immediately: 1. Have an organized database with names, numbers, email addresses, LinkedIn, Facebook, Instagram and other support information on each person. You don't need a fancy CRM, use KV Core for example. CALL each person to update the rest of their profile. It's a great excuse to make that first (or next) contact! Use your F-O-R-D conversation outline to make these calls fruitful. (Family/Occupation/Recreation/Dreams) 2. Speak with all of your contacts regularly. That means face-to-face, voice-to-voice, 'real' contacts. A contact is a conversation with a decision-making adult about real estate. Refer to our coaching and podcasts about the 'FORD' script. For example, if you have 200 people in your database and you speak with 10 per day on work days, you can actually speak to 100% of your list every single month. What would THAT do to your repeat and referral business? If 10 is too many, even making 5 contacts per day will have you speaking with 100% of your list every sixty days. 3. EXPAND your Center of Influence systematically. 10% of the number of people in your database will do business with you or refer business to you every year, assuming you communicate with them. If your database is 100 people strong, you'll have 10 transactions yearly from them. 200 equals 20 transactions, and so forth.   Get into the habit of immediately adding new contacts to your smartphone contacts, then emailing their name to yourself so you can get them into your CRM. Add a note in your contacts to remind yourself how you met them. 'Sherry Seller. Met at Orange Theory. Married, 3 kids, and a fish. Moved to Austin from Chicago.' Remember that in order for this to be a predictable, duplicatable source of business, you must make MORE contact, more frequently to achieve that flow of leads. Refer to our 12-Month Center of Influence Plan in Premier Coaching to further systematize. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads, make more money,

0:22.8

and have more time for what you love in your life.

0:26.0

And now your host, Tim and Julie Harris.

0:35.4

Three, two, one, and we're back. We're focusing today on how to increase dramatically increase

0:41.7

your repeat referral and centers of influence business i couldn't think of a more a clickbaity

0:47.0

title for this podcast yes but that is what it is it is it is that is something that all of you

0:52.6

when you join our premier coaching program that's the first thing we're going to have all of you, when you join our premier coaching program,

0:55.1

that's the first thing we're going to have all of you do after you do your real estate treasure

0:58.4

map. The first spoke on your lead generation wheel, sorry if we're using too much, you know,

1:02.9

Harris parlance on you, but the first spoke, which is your first source of business, is always

1:07.2

going to be your centers of influence and past clients. That is what's going to, over the years of your career, going to be usually, I think,

1:14.6

one of the least confrontational, most effective ways for you to generate leads.

1:18.9

It should not be your only one.

1:20.3

And Julie has some interesting statistics that are fairly new about centers of influence

1:24.3

and past client.

1:24.9

You remember off the top of your head?

1:25.9

Yes.

1:26.2

In fact, this is from a recent report from our National Association of Realtors,

1:29.7

as we lovingly call it NAR statistics.

1:32.4

And they just said over the past six months of closings,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Real Estate Training & Coaching School, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Real Estate Training & Coaching School and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.