How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 August 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys. [00:38] What we did with the bi-annual survey we give to our Marketing School audience. [00:53] Using SurveyMonkey or Typeform to ask your audience questions. [01:04] If you are not surveying your audience, you can’t get better. [01:15] The value of appreciating and using negative feedback to grow your business. [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge. [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters. [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy. [03:32] Refining your product to market fit by listening to your audience. [04:10] Improving your audience’s experience using surveys and giving them what they want. [05:06] Audience suggestions: More guests, longer episodes, and more! [06:10] What people said when we asked if they would pay for Marketing School. [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter. [06:51] Using the questions we ask and applying them to your own surveys. [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey. [07:27] That’s it for today! [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: SurveyMonkey Typeform Sean Ellis Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.3	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we are going to talk about how to improve your customer experience using surveys.
1:01.0	And what we're going to do with this episode is we're going to give you a live example.
1:06.0	We basically send an annual or biannual survey to our marketing school audience
1:11.0	just to get a sense of who our audience is,
1:14.0	is, what they're looking for,
1:15.4	and then also to shoot some ideas at them.
	...

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